AR Shelf Layout & Store Audit Pilot

01 / Business Challenge

• Store lighting and shelf depth varied, so simple photo matching produced unreliable results.
• Augmented reality (AR) could drift on long aisles without fixed reference points.
• Planogram content changed weekly and had to update without a full app release every time.
• Privacy rules disallowed uploading raw video of the sales floor; only summaries and limited imagery were acceptable.
• The pilot had to run on mid-range phones already issued to field leads.

02 / Our Approach

How we executed this engagement in practice. The phases below describe the delivery rhythm we use across ServiceNow, custom engineering, and mobile programs.

We paired AR shelf alignment with lightweight computer checks, driven by weekly planogram data delivered from the cloud (so content updates did not require an app store submission each time). Scoring ran on the device; only summary results and policy-approved thumbnails left the phone. We trained district leads in short sessions and compared audit scores from the client’s existing field audit process before and after the pilot.

• Built iOS ARKit and Android ARCore modules behind a shared UX specification.
• Implemented configurable planogram packs versioned per store format.
• Added guided capture flow: start zone, pan shelf, confirm score.
• Tuned heuristics for common failure cases (empty holes, reversed products).
• Integrated analytics events for completion time and override reasons.
• Delivered executive readout with pilot KPIs and build vs buy recommendation.