SaaS CRM Engine
A growing B2B SaaS company was outgrowing their off-the-shelf CRM. They needed custom workflows, better reporting, and the ability to handle millions of records without performance degradation. They also needed real-time collaboration features so sales teams could work together seamlessly.
What We Were Up Against
The client faced several critical challenges that required innovative solutions.
Existing CRM couldn't handle more than 2 million records without slowing down
Custom workflows required expensive add-ons and still didn't fit their process
Sales teams in different time zones couldn't see real-time updates
Reporting was limited and couldn't generate custom analytics
API limitations prevented integration with their marketing automation platform
How We Solved It
We built a custom Laravel-based CRM from the ground up, designed for scale from day one. We used PostgreSQL with proper indexing and query optimization. We implemented Laravel's queue system for background processing and built a real-time sync system using WebSockets. The architecture follows microservices principles for future scalability.
What We Built
Built custom CRM with Laravel backend and React frontend
Optimized database with proper indexing handling 10M+ records
Implemented real-time sync using Laravel Echo and WebSockets
Created custom workflow engine allowing drag-and-drop process builder
Built advanced analytics dashboard with custom report builder
Developed RESTful API for third-party integrations
Implemented role-based access control with granular permissions
Measurable Outcomes
Real metrics that demonstrate the impact of our work
System handles 10 million records with sub-second query times
Real-time sync reduced data conflicts by 90%
Sales team productivity increased by 35% with better workflows
Custom reports saved 15 hours per week of manual data analysis
99.99% uptime achieved with proper error handling and monitoring
Technologies & Tools
The tech stack we used to build this solution
"This CRM was built exactly for our needs. The performance and flexibility have been game-changers for our sales team."
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