SaaS CRM Engine
A growing B2B SaaS company was outgrowing their off-the-shelf CRM. They needed custom workflows, better reporting, and the ability to handle millions of records without performance degradation. They also needed real-time collaboration features so sales teams could work together seamlessly.
Client Entity
B2B SaaS Company
Core Tech Stack
Laravel
Lifecycle
7 months
Classification
Enterprise Laravel
Global Availability
Multi-Region
Res_ID
BFS-PROJ-5fd958
Arch_Level
L4_Enterprise
01. The Requirement
Existing CRM couldn't handle more than 2 million records without slowing down
Custom workflows required expensive add-ons and still didn't fit their process
Sales teams in different time zones couldn't see real-time updates
Reporting was limited and couldn't generate custom analytics
API limitations prevented integration with their marketing automation platform
02. The Solution
We built a custom Laravel-based CRM from the ground up, designed for scale from day one. We used PostgreSQL with proper indexing and query optimization. We implemented Laravel's queue system for background processing and built a real-time sync system using WebSockets. The architecture follows microservices principles for future scalability.
- Built custom CRM with Laravel backend and React frontend
- Optimized database with proper indexing handling 10M+ records
- Implemented real-time sync using Laravel Echo and WebSockets
- Created custom workflow engine allowing drag-and-drop process builder
- Built advanced analytics dashboard with custom report builder
- Developed RESTful API for third-party integrations
- Implemented role-based access control with granular permissions
System handles 10 million records with sub-second query times
Real-time sync reduced data conflicts by 90%
Sales team productivity increased by 35% with better workflows
Custom reports saved 15 hours per week of manual data analysis
99.99% uptime achieved with proper error handling and monitoring
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